Case study: How Rachael grew to $20k+ months in 3 months


Yo,

I’ve had a few emails from people after the last video saying:

“This won’t work for me, I have a small audience and can’t pay for ads”

Totally fair.

And I get it, most of the tactics out there do require a warm list, or getting over a fear of paying for visibility.

But that’s not the only way.

Let me introduce you to Rachael (video breakdown here).

At the time she installed an ACCER Model in her business, she had fewer than 200 people following her on Substack.

... No huge list of ready to buy customers.
... No thousands of dollars to pour into ad spend.
... No multi-part funnel or established system to reform ito something ACCER-like.

Just real expertise and a desire to finally work for herself.

We worked together to build a super simple system:

→ A $97 workshop
→ A few posts on LinkedIn
→ A couple of emails to her list
→ A short follow-up sequence post-workshop

Not some huge launch. Not a 42-email sequence.

Just a targeted asset that solved a clear problem.

That workshop only had single-digit attendance. BUT, all of the people were her ideal audience.

And from that workshop…

Five people booked a call.
Three were a fit
Two became clients.
One of the attendees referred her to a third client.

And that was it.

3 clients.

All at $7.5K/month.

Over $22K/month in recurring revenue…
… from a tiny audience…
… with a single $97 workshop....
… without a dollar spent on ads.

So if you’re telling yourself:

“This sounds good, but I don’t have an audience…”

Or “I’m not ready to run ads…”

Then you need to see this.

Because the ACCER Model wasn’t designed for influencers or ad ninjas.

It was built for experts with real skills…

…who just need the right system to turn those skills into income.

You can see how it worked for Rachael here →

Talk soon,

Pete “tiny list, big impact” Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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