I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Todays the day! (and why you should start at the end)
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Hey! So later today I'm gonna be jumping on a Webinar to explain the full system we've been using to...
You can register for that here if you haven't yet. But I wanted to take a second to talk about something I see a lot of people get wrong. A HUGE part of this system is to launch something small and unthreatening to identify the "nuyers". Generally speaking, people who buy once, will buy again. And so focusing on them helps you cut out a lot of the noise from people who will never buy. BUT... This is not where you start. Where do you start? With your primary, high cost offer. And here's why. Essentially you're trying to help your audience achieve one major goal, right? Could be something like...
... or whatever. You start by selling the entire, high-touch service to your audience. Why? Cause it proves the desire for the thing that's actually going to make money. And you need that, cause if the main offer won't work, there's no point in attracing leads for it. Once you've locked in that offer, you work backwards toward the front of the system. You take a small part of the major offer and break it off. You form that into something that will stand on it's own to attract people who have a desire and need for the main offer. This creates a direct path from how you attract people to how you sell them the main offer. I'll explain a little more about this on the webinar later today. If you want to join us, here's the link. Speak soon, Pete "walk before you run" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo, Quick heads up before I wrap up this instance of HVO. High Value Offers closes tonight. And I want to be clear about what this decision actually is. This isn’t about buying a course. It’s about whether you keep guessing. Because if nothing changes, here’s what probably happens... ... You come up with another idea.... You talk yourself into it.... You spend weeks building.... You launch. And then you’re right back where you are now, trying to work out why it didn’t land. Not because you’re...
Yo, One thing I haven’t really said yet is this. High Value Offers isn’t something you use once and hope you picked the right idea. It’s more like a way of looking at your business that keeps paying you back. Most people assume this kind of system is only useful when you’re starting from scratch. Like, “I don’t know what to sell, so this helps me find an idea.” And yeah, it does that. If you’re staring at a blank page wondering what to build next, this gives you a way to find ideas that...
Yo, One thing that messes people up with offers is they assume this has to be difficult. Like there’s some tax you have to pay in confusion before you’re allowed to make money. ... Weeks of thinking.... Months of building.... Endless second-guessing. I get it, money is the primary tool for survival in our world, so we kinda all want to think it's hard to acquire. But the reality is, the only reason this feels hard is because most people start in the wrong place. They start with the product....