I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Todays the day! (and why you should start at the end)
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Hey! So later today I'm gonna be jumping on a Webinar to explain the full system we've been using to...
You can register for that here if you haven't yet. But I wanted to take a second to talk about something I see a lot of people get wrong. A HUGE part of this system is to launch something small and unthreatening to identify the "nuyers". Generally speaking, people who buy once, will buy again. And so focusing on them helps you cut out a lot of the noise from people who will never buy. BUT... This is not where you start. Where do you start? With your primary, high cost offer. And here's why. Essentially you're trying to help your audience achieve one major goal, right? Could be something like...
... or whatever. You start by selling the entire, high-touch service to your audience. Why? Cause it proves the desire for the thing that's actually going to make money. And you need that, cause if the main offer won't work, there's no point in attracing leads for it. Once you've locked in that offer, you work backwards toward the front of the system. You take a small part of the major offer and break it off. You form that into something that will stand on it's own to attract people who have a desire and need for the main offer. This creates a direct path from how you attract people to how you sell them the main offer. I'll explain a little more about this on the webinar later today. If you want to join us, here's the link. Speak soon, Pete "walk before you run" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
At this point, you’ve got a choice to make. You can keep doing what most people do. Waking up each month trying to figure out... ... what to sell... when to sell it... and whether your audience is even in the mood That's the luck based approach so many people are using - and failing to see results with. You're hoping for that perfect storm of things that are outside of your control.... Hoping you hit your prospects at just the right time. Hoping they have enough money to pay for your offer....
One thing that’s worth clearing up. The idea of using multiple low-ticket offers to activate buyers isn’t new. And it’s not something I invented with the Monthly Offer System. It’s just how businesses that care about predictable revenue actually operate. If you look at the companies that sell a lot, consistently, you’ll see the same structure show up again and again. Years back I did a breakdown of a billion dollar newsletter brand, The Agora. They don’t have one offer.They don’t have one...
The reason most people struggle to sell consistently isn’t effort. It’s that everything depends on them. ... They have to decide what to sell.... Figure out when to sell it.... Work out how to promote it....Then do it all again next month. When you're doing that from step 0 every month, it's exhausting. I'm tired even thinking about it. This "I have to do it all myself from scratch" appraoch doesn;t scale. It also explains why sales fall apart the moment you get busy, distracted, or tired....