I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Todays the day! (and why you should start at the end)
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Hey! So later today I'm gonna be jumping on a Webinar to explain the full system we've been using to...
You can register for that here if you haven't yet. But I wanted to take a second to talk about something I see a lot of people get wrong. A HUGE part of this system is to launch something small and unthreatening to identify the "nuyers". Generally speaking, people who buy once, will buy again. And so focusing on them helps you cut out a lot of the noise from people who will never buy. BUT... This is not where you start. Where do you start? With your primary, high cost offer. And here's why. Essentially you're trying to help your audience achieve one major goal, right? Could be something like...
... or whatever. You start by selling the entire, high-touch service to your audience. Why? Cause it proves the desire for the thing that's actually going to make money. And you need that, cause if the main offer won't work, there's no point in attracing leads for it. Once you've locked in that offer, you work backwards toward the front of the system. You take a small part of the major offer and break it off. You form that into something that will stand on it's own to attract people who have a desire and need for the main offer. This creates a direct path from how you attract people to how you sell them the main offer. I'll explain a little more about this on the webinar later today. If you want to join us, here's the link. Speak soon, Pete "walk before you run" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I've been trying to get the $1 Product Challenge working through YouTube ads as a self-liquidating offer. When I'm working something like this out, I keep a long-form document where I drop my... ... thoughts...... observations...... experiments and results... ... writing it all out helps me format my thoughts and understand what I'm actually doing. I've then got a cool doc that forms the base of a course or workshop once I've cracked the code. Anyway, I'm consdering adding these documents...
"How much content do I need to launch a new offer?" I recently had this convo with a member of GM+ who's launching something new. They were asking whether they needed... A full website with multiple pages, content, proof etc A simple funnel ... to land new clients. For years, I was setting up the former. I had this long-arse list of pages, content etc that was "needed" to launch a new offer. Home page, about page, offer page, contact page, testimonial page, 4 pieces of launch blog content,...
I've worked with so many people stuck in a self-defeating loop. They think they need an audience to sell their offer… But they can’t grow an audience because they have nothing focused to sell. So they just post random crap, hoping someone, somewhere, bites. And when no one engages or buys... They blame it on “not having an audience.” It’s backwards. Look, I collect cash from people who have never seen my beautiful face every single day. This morning, I spent $24 on a course from someone I've...