Hey!

So later today I'm gonna be jumping on a Webinar to explain the full system we've been using to...

• Attract high intent customers at cost/minor profit
• Pre sell them on your HTO
• Automate 90ish% of the system

​You can register for that here if you haven't yet. ​

But I wanted to take a second to talk about something I see a lot of people get wrong.

A HUGE part of this system is to launch something small and unthreatening to identify the "nuyers".

Generally speaking, people who buy once, will buy again.

And so focusing on them helps you cut out a lot of the noise from people who will never buy.

BUT...

This is not where you start.

Where do you start?

With your primary, high cost offer.

And here's why.

Essentially you're trying to help your audience achieve one major goal, right?

Could be something like...

• Making $10K / month
• Losing 10 lbs
• Getting that promotion

... or whatever.

You start by selling the entire, high-touch service to your audience.

Why?

Cause it proves the desire for the thing that's actually going to make money.

And you need that, cause if the main offer won't work, there's no point in attracing leads for it.

Once you've locked in that offer, you work backwards toward the front of the system.

You take a small part of the major offer and break it off.

You form that into something that will stand on it's own to attract people who have a desire and need for the main offer.

This creates a direct path from how you attract people to how you sell them the main offer.

I'll explain a little more about this on the webinar later today.

​If you want to join us, here's the link.​

Speak soon,

Pete "walk before you run" Boyle

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