I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Todays the day! (and why you should start at the end)
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Hey! So later today I'm gonna be jumping on a Webinar to explain the full system we've been using to...
You can register for that here if you haven't yet. But I wanted to take a second to talk about something I see a lot of people get wrong. A HUGE part of this system is to launch something small and unthreatening to identify the "nuyers". Generally speaking, people who buy once, will buy again. And so focusing on them helps you cut out a lot of the noise from people who will never buy. BUT... This is not where you start. Where do you start? With your primary, high cost offer. And here's why. Essentially you're trying to help your audience achieve one major goal, right? Could be something like...
... or whatever. You start by selling the entire, high-touch service to your audience. Why? Cause it proves the desire for the thing that's actually going to make money. And you need that, cause if the main offer won't work, there's no point in attracing leads for it. Once you've locked in that offer, you work backwards toward the front of the system. You take a small part of the major offer and break it off. You form that into something that will stand on it's own to attract people who have a desire and need for the main offer. This creates a direct path from how you attract people to how you sell them the main offer. I'll explain a little more about this on the webinar later today. If you want to join us, here's the link. Speak soon, Pete "walk before you run" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Quick note before the weekend. I’ve had a few replies this week from people who are looking for help scaling in 2026. I’m booking the last couple of calls for this opportunity. If you’re thinking: “I should probably look at this, but I’ll come back to it later” You might want to at least look at getting in touch. I dunno what my availability is gonna be like later and, if I'm near capacity, I'm more likely to see how I can fit someone I've spoken into the schedule. So if you think that maybe...
Wanna know what the biggest sign of a lack of strategy is? It’s indecision. If you lack any kind of strategy, everything can feel like it's the right move. You end up getting caught with the whole analysis paralysis thing where... ... More ads could help.... More content could help.... A new offer could help.... A new channel could help. So nothing gets ruled out. Everything gets added to a "to-do" list and everyone starts feeling overwhelmed, not really knowing where to start. That’s when...
Picture this... You've identified the problem in your business. Where things break down and money is being lost. You analyse, design the fix, and set everyone on the path to implementing that fix. Time to pop the champaign right? Nope. After you've built that awesome fix, you see... nothing. No improvements, no meaningful changes, no new sales. And you're back to square one. It's a problem I see a lot. People fixing the symptom, but completely missing the cause. here's what I mean. I worked...