Free lead magnets are becoming huge cash drains in 2025. You’d be smart to stop using ‘em or you could see the little profits they’re still making evaporate. Here’s the issue… Free lead magnets have been the go-to for marketers for years. Concept’s simple. Create something of value Put it out into the world for free Email gate that bad boy Collect leads of people Keep hounding them until they’re “ready to buy”. There was a time when this worked super well. Hell, I pulled 6-figures as a solo...

I was chatting to an old friend the other day about how marketing's changed. Back in the day, we both did pretty damn well from the established method of... Free content Free lead magnet Simple nurture Make a sale But, times have changed. If you're still using this approach, you'll likely have seen big shifts like... ... the work it takes to convert one lead into a customer is exponentially harder...... the cost of converting those leads is vastly higher...... the competition is a lot...

Happy Sunday! I hope your Sunday's been a little better than mine. Look, here's the deal. I'm testing the viability of a live webinar model within my business. I've spent the best part of today setting it all up so I can go live at the end of this week to... Talk about the issues digital businesses are facing with growth right now Explain WHY they're having these problems Detail mindset shifts you need to make to stay on top in 2025 Explain the best system I've found for profitable scale in...