profile

Growth Models

What's going on?

Published about 1 year ago • 1 min read

Fresh off the back of the workshop yesterday with Adriana around growing an audience without using rented audience platforms like social media and Google, I spotted this.

Long story short, Google seems to be directing a lot of product related searches to eCom sites like Amazon over smaller creators.

I'm split on this.

Product reviews have been a good source of income for a lot of smaller creators.

But, as the years have gone by those affiliate review sites have become pretty shit.

I rarely trust reviews from review sites anymore.

They tend to only promote the brands with the best affiliate payout rather than doing detailed, in-depth reviews.

But, the point of this is that Google is taking traffic away from smaller creators and giving it to brands like Amazon.

Those who are relying 100% on Google for their revenue growth are on thin ice, many already seeing numbers drop.

The moral of the story?

Everything you do should be building your owned list.

Your primary goal should be to grow an email list so you OWN the relationship.

Then whatever Google, LinkedIn, or any other platforms does won't immediately cut your biz off at the knees.

Build the list, own it, monetise it in a way you can maintain.

If you want to share your thoughts or ask any Qs on this, feel free to drop by the community post below.

​Share your thoughts on this here​

Speak soon,

Pete

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Couple of days back I was on a consult with a GM+ member. They've just finished building some new offers, but wanted help in structuring the acquisition side of the equation. In 20 minutes, I mapped out a full $1 product funnel that: Had a potential order value of over $300 Reused 80% of assets they already had Needed maybe 1 hour of work to finish Will pre-sell these same users on their primary offer They're off working to et the thing live right now. And once they've got it up and running,...

about 17 hours ago • 1 min read

Yo! I'm fast running out of time today so this is gonna be a super quick email. In GM+, we were analysing some AI-based front-end offers we've seen in the wild that are are selling for $7-$97. Simple stuff at their core. People create a custom AI agent that handles a painful problem for the target market. Sell access to it and the user gets the outcome in under 5 mins of effort. To better understand it, I've built my own and amd building a new funnel around it. I'll be launching ads for this...

3 days ago • 1 min read

Most people don’t have a strategy. They just copy what looks cool. ... Nice ad? Copy it.... Decent headline? Swipe it.... Pretty funnel? Clone it. But without knowing why it works... or even if it works, you’re just guessing on a faster timeline. The smart move? Look at what’s performing, then break it down. Who’s the ad really targeting? What problem is it addressing? Where does it sit in the funnel? What’s the angle behind the copy? If you get that right, you’re not just collecting tactics....

4 days ago • 1 min read