profile

Growth Models

What's going on?

Published over 1 year agoΒ β€’Β 1 min read

Fresh off the back of the workshop yesterday with Adriana around growing an audience without using rented audience platforms like social media and Google, I spotted this.

Long story short, Google seems to be directing a lot of product related searches to eCom sites like Amazon over smaller creators.

I'm split on this.

Product reviews have been a good source of income for a lot of smaller creators.

But, as the years have gone by those affiliate review sites have become pretty shit.

I rarely trust reviews from review sites anymore.

They tend to only promote the brands with the best affiliate payout rather than doing detailed, in-depth reviews.

But, the point of this is that Google is taking traffic away from smaller creators and giving it to brands like Amazon.

Those who are relying 100% on Google for their revenue growth are on thin ice, many already seeing numbers drop.

The moral of the story?

Everything you do should be building your owned list.

Your primary goal should be to grow an email list so you OWN the relationship.

Then whatever Google, LinkedIn, or any other platforms does won't immediately cut your biz off at the knees.

Build the list, own it, monetise it in a way you can maintain.

If you want to share your thoughts or ask any Qs on this, feel free to drop by the community post below.

​Share your thoughts on this here​

Speak soon,

Pete

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe Β· Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo! So I'm flirting with the idea of low-ticket done-for-you services. I've seen a couple of people shift this way and I want to test it. I mean, I've got the templates, systems, and proof to make this work. I just need a handful of people (I'm thinking 3-5) to help me work out the kinks. If you're up for it, hit reply and let me know. If you want more info, here's the detail. I'm of the opinion low-ticket offers will move on from the common... Info-based courses Fill-in-the-blank templates...

1 day agoΒ β€’Β 1 min read

Yo! Was chatting to a GM+ member on Friday and we landed on the concepts of revenue growth. Specifically what the biggest brands out there do to hit ever greater profit. I wanted to share what we discussed here with you. Mainly because there's a lack of focus on this in the real world. Most people are still focusing on things like... New client acquisition Vanity metrics of likes, shares, comments etc Revenue instead of profit All of the above can be useful, but they're not the focus - or at...

3 days agoΒ β€’Β 2 min read

I just got finished recording and uploading a new swipe analysis in GM+ (you can see the full thing by joining us here). And I noticed something a little interesting which you need to know about if you're planning on running offers. I'm seeing a growing trend in low ticket offers that's moving away from the established... Courses Templates Frameworks ... and a lot of people are moving into the "done for you" space with LTOs. And it makes sense. A recent email I sent I broke down how consumers...

6 days agoΒ β€’Β 4 min read