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Growth Models

What's going on?

Published almost 2 years ago • 1 min read

Fresh off the back of the workshop yesterday with Adriana around growing an audience without using rented audience platforms like social media and Google, I spotted this.

Long story short, Google seems to be directing a lot of product related searches to eCom sites like Amazon over smaller creators.

I'm split on this.

Product reviews have been a good source of income for a lot of smaller creators.

But, as the years have gone by those affiliate review sites have become pretty shit.

I rarely trust reviews from review sites anymore.

They tend to only promote the brands with the best affiliate payout rather than doing detailed, in-depth reviews.

But, the point of this is that Google is taking traffic away from smaller creators and giving it to brands like Amazon.

Those who are relying 100% on Google for their revenue growth are on thin ice, many already seeing numbers drop.

The moral of the story?

Everything you do should be building your owned list.

Your primary goal should be to grow an email list so you OWN the relationship.

Then whatever Google, LinkedIn, or any other platforms does won't immediately cut your biz off at the knees.

Build the list, own it, monetise it in a way you can maintain.

If you want to share your thoughts or ask any Qs on this, feel free to drop by the community post below.

​Share your thoughts on this here​

Speak soon,

Pete

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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