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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
"I'm doing $60k / month. Do I stick with cold outbound, or switch to ads to scale?" The above post popped up in a biz group I'm a member of, and it's the perfect example of shiny object syndrome at play. Look, we all suffer from shiny object syndrome at some point. When growth stalls or plateaus (or maybe you're just a little bored), it's easy to look around and go "I wanna try that new thing". Sure, it's exciting. But it takes your focus away from the thing that has been working. You've...
One of the goals I set myself for January was to get 100 new $1PC customers through ads. With the new ascension system I'm running, that should then translate into a couple of new members for GM+. Long story short, I think I'm already not gonna hit this goal. I made a stupid mistake which caused the new ads I set up to not run for a few days (I wondered why sales weren't coming in!). It's fixed now, but I'm left chasing where I should be and I'm a full week behind. My stupidity is not the...
Here's a little something I tried back in December that increased CTR from promo emails up to 3X. It aligns with a discussion we're having in GM+ right now (you can get support and advice like this by joining now). Long story short, a member has a great sales page conversion rate, but a lower-than-normal CTR from their promo emails. Here's what I recommended based on my little test last month. Most people don't want to be sold to... or at least don't want to feel like they're being sold to....