A few years back I spent an insane amount of time deconstructing successful email sequences to reverse engineer what works to make some moolah.

After a lot of trial and error, I hit on something that worked pretty much every time.

It's less to do with the copy in the emails, and more to do with the actual sequence and what hurdles it's removing for the user.

That's the secret in my opinion.

Everyone out there is trying to sell, when what they should be doing with email sequences is using them to remove the obstacles that stop people from buying.

Anyway, I've recently been working with a new mastermind coaching student (more details on how it works here).

They wanted to launch a new offer so they could build it into a full ACCER system with a $1 Offer front end.

We needed a little bridging offer to make the system work so I spun up the system for emails and had the student use it to test the market and validate the idea.

We created a super simple, 5-day sequence.

Results?

30 sales from 5 emails that were fully automated (and will work as an evergreen sequence in the future).

Not bad for it being a simply installing this sequence in their ESP and clicking "Go".

These sales are enough to validate the product and show us it's gonna work in the wider model we're building.

Anyway, the point?

Sometimes selling isn't just about hammering your audience with the benefits of the offer.

It's about removing the obstacles and objections they have in a systematic way.

If you have a list and some products you wanna sell more of but you don't know how, you can apply for similar coaching through the below.

​Apply to work with me here.​

Pete "email money" Boyle

P.S. - I'm gonna take on 2 more coaching students at this price and then increase it by $250 / month as we're actually making some cash money for people. Act fast or miss out.

​Apply here​