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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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The growth strategy hiding in plain sight

Yo! When clients aren't coming in, it's natural to think: "I need more leads!" It’s the go-to formula, right? Something everyone has been telling you for years "just add more people to your list". More leads equals more sales... or so the thought goes. So you might try new networking groups, experiment with a different social media platform, throwing money at an ad for a free lead magnet, or anything else to bump up those email list numbers. But here's the thing… Chasing leads and adding...

Yo! If I were to do a workshop on some element, tactic, or, startegy of growth marketing, what would you want it to focus on? Basically, what would you want me to break down and systematise for you? Hit reply and let me know. Cheers Pete "looking for feedback" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe · Preferences

Yo! Real quick reminder that my mate Danny Iny’s Monetize Catalyst Masterclass is starting today at 8am Pacific / 11am Eastern… and you can still apply to get a complimentary ticket! (And if you can't make it today, you can still attend the last masterclass tomorrow, May 14. Just follow that same link above to apply.) Wanna know why you should turn up? Picture this. You've got a 5-figure offer in your business. Something with great profit margins and that means you only have to sell 1 per...

Morning and happy Monday! First thing this AM I took a look at the stats of my super secret experiment to see if I can grow and offer in a space where I have 0 experience. TL;DR - it's going OK, but could be better. I'm making daily sales on this bad boy despite all the products being AI-generated. However, I'm overall making a slight loss for everything coming through. I'm losing about 30 cents for every dollar spent (so a 0.7 ROAS). There's not been a tonne of people going through the offer...

Tell me if this sounds familiar. You spend all day pouring your heart into your business… …creating awesome content….…putting yourself out there…... doing whatever you can to help your audience... And yet... …but your bank account just isn't feeling the love? Worse, you sometimes wonder if it’s time to walk away. 😭 To hang up your entrepreneurial hat and move on to something new. Well, you’re definitely not alone And if that’s feeling at all accurate for you, I’d like you to watch this quick...

Yo! So I've been dipping back into Meta ads again and getting some positive results. If you're thinking about investing in ads though, I have to warn you about this little rollercoaster you'll go on. (FYI - I put all of this in a video breakdown inside the Living Meta Ads Course which you can get access to within GM+ here for a $1 trial). It seems like there's a new normal when it comes to Meta ads, and it's throwing a lot of people off. I spoke to someone who manages multi-7-figure ad spend,...

Yo! What if you’re sitting on a goldmine right now… and don’t even know it? One way to tell? You have expertise in something… …yet you don’t have a premium offer out there yet (meaning an offer priced at $1,000+)... Look, I've always said you make the real money with the high-ticket offers. A lot of folk have the reach, but they're not building towards that big ticket item and so they're leaving so much cash on the table. And it’s understandable to be in that position. Traditional marketing...

Yo! So I mentioned a while back that I want to move all my advertising to YouTube as I think it's a channel with a better future than Meta. This is kind of a good news / bad news situation. The bad news is I made exactly $0 from my YT ads. I wanted to see cashflow climb back up again so I jumped back into FB ads. The good news? I spun up a quick campaign with a small budget of £20 / day to test thw waters. After £100 in spend, I made over £300 back. Not too shabby. These ads were written by...

Yo! Have you noticed how complicated business advice has become? If you want to grow revenue, you’re told things like: "You need to post across seven accounts 4 times per day with perfectly optimised content." "Your content strategy must include blogs, podcasts, videos, and daily social posts." "You need to master SEO, email marketing, paid advertising, AND social media." With each new recommendation comes the stress and frustration of another item on your to-do list… another skill to master…...

Yo! A lot of business gurus recommend starting with a low-ticket offer. And their logic can sound pretty appealing. For instance, a low price makes it easier for new clients to say yes, while reducing their financial risk. It’s a way to demonstrate your expertise – and get clients hooked on you – before making a more expensive offer. Hell, I do a lot of this myself. But, if you've ever worked with me, you know that this low ticket strategy isn't where you start, it's actually the last piece...