Growth Models

There's a conversation I keep having with founders, and it's usually about shiny object syndrome. They've got something that's working. Then they see one of those posts online like "I made a bajillion bucks with this one simple outreach strategy", and they drop what they're doing to go after it, even if it's going completely against the strategy they're already running. They run it for a while, and then... ... the next shiny thing comes along. And the next. Before long, they've got half....

Yo, I just pulled the numbers from the new growth diagnostic. 45 business owners have taken it so far. When I looked at which of the five stages of ACCER was losing the most revenue, 28 of them came out the same. Attract. Not enough of the right people seeing them in the first place. Makes sense, right? I mean, most brands I've worked with over the years are most concerned with getting more visibility, traffic leads etc. It's why "you need more traffic" is the first thing every expert tells...

Yo... All last week I was banging on about organic social. Copying the format, the viral radar, using posts to find out what works before you put ad money behind it. And some of you probably went away and started planning three posts a day. Which, for some of you, is exactly the right thing to do. For others it's gonna be a slow, miserable waste of your weekends. Here's what I mean. I've helped over 450 businesses with their growth over the last 13 years, and the thing I keep seeing is that...

In my efforts to become some kind of Instagrammer, I've been throwing a tonne of content out there to see what the Algo rewards. And I've been basing a lot of it on the kind of templates and formats that are doing well. The Viral Radar tool I built for GM+ gave me a potential winner last week. I noticed a couple of posts across different niches were in line with this one. In short, they were all... Focused on finance (money always gets views) Negative connotation with a fix/explanation...

Had someone ask me why I'm focusing on organic social. Look, ads are still my preferred method if we're being honest. They scale and, if you lock in the economics, give you insane reach for no real downside. So, why am I focusing on growing a better social presence right now? Technically, I'm not. Ads are still the focus, organic social is there to do 2 things that complement my ads. First, it's about perceived authority. People see your ads and check your socials. If all they see is a post...

On average, my tiny little Instagram account was getting 50 views per post. Another small account was getting thousands of engagements by sharing, effectively the same info. I mean, their posts had... ... The same audience... The same kind of messages... The same low-budget production They were getting 1000x more results form the same kind of info? Why? If you've got a post you know was good and it did 40 views, you've got the same problem I had. It's just about the packaging of the info. I...

I hate social media marketing. But, I also realise how important it is. I mean, it's one of the primary discovery engines out there and it's gonna help you in a dozen ways including... ... building familiarity with prospects... improving ad performance (builds interested audiences, builds a good profile for people to check, and more)... can be a super quick and inexpensive way to test positioning and messaging But the problem with SMM is something I touched on last week. A lot of it isn't...