Yo! If we could cover anything in GM+ to help you grow your biz, what would you want? I'm taking ideas and suggestions for the upcoming monthly focuses and would love your input. Hit reply and let me know. Cheers! Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe · Preferences
2 days ago • 1 min read
I spent years hustling for scraps. And I know I'm not the only one. Trying to convince strangers to throw $5k+ my way. And when that didn't work, trying to make a full-time income off a $7 product alone. That all changed for me when I understood the system behind success. The basics are mad simple. ... low ticket is for opportunity generation. ... high ticket is for revenue generation And you need both to make the big bucks. When you've got these bad boys working in tandem, magic happens......
5 days ago • 1 min read
Yesterday I shared the 3 rules of revenue growth… Attract more buyers Increase transaction value Improve repeat purchases A $1 product funnel gets you moving on the first two. Which means you can attract customers for free or a small profit. But that’s just the start. If you stop at the low-ticket stage, you’ll never unlock real profit. You’ll just be spinning your wheels making small sales forever. The real profit is in the ascension… → Taking someone who’s spent $1 with you → Nurturing them...
6 days ago • 1 min read
Here’s the uncomfortable truth… The best product doesn’t always win. Yeah yeah, I know that we’re told the product makes all the difference. Yes, a great product keeps people paying. But, the brands that win are the ones with the best marketing. The brands who can keep on attracting volumes of new buyers. Years back, Jay Abraham came up with the concept of the 3 rules of revenue growth: Attract more buyers → Get more people through the door. Increase transaction value → Raise your average...
7 days ago • 1 min read
For years, the playbook was simple… Run ads → send to a webinar → book a call → close. It worked… until it didn’t. And when it broke, it broke HARD. Here’s the reality today: The pool of “fast buyers” is almost gone. Ads cost more than ever. Call close rates have dropped as people shop around. What used to cost $50-70 to get someone on a call now costs closer to $300-500. If you’re only closing 50% of those calls, you’ve gone from a CPA of $100 to $600. Add in other costs like tools, time,...
8 days ago • 1 min read
Look, I love running low ticket offers, they get me buyers every single day. But most people make the same mistake with their lovely little self-liquidating funnel. They think it is the business. Here’s the problem… A $1 buyer is 12–56x more likely to buy again. But if you stop there, you’ve wasted the only advantage an SLO gives you. The $1 product isn’t where you make the money. It’s where you attract serious buyers and cover your costs so you can scale. It’s an acquisition engine… the way...
9 days ago • 1 min read
Currently putting the finishing touches on the presentation I'm doing today in GM+. It's part of AI Agent August and is all about setting up profitable Meta Ads to drive people to your offers. I'll be going over... The theory behind profitable ads today How to write winning ad copy The best ad creative we've found How to test for winners, then scale them The economics and what you'd need to spend I'm getting this fully done for the call today that happens at 4 PM BST, 11 AM EST. If you wanna...
10 days ago • 1 min read
Last week I started a new ad campaign on a modest budget and it;s performing reasonably well. However, just checked the stats and I noticed something. So far, this specific campaign has generated… 28 buyers but it’s also had… 12 leads (people who added email but didn't buy) And if you look at that second shot, the checkout was started 43 times, but we only have 28 buyers. In other words, it’s reporting 12-15 cart abandoners. Not a bad thing by any measure, but it is lost revenue for me....
16 days ago • 2 min read
Yo, Quick breakdown of what’s working inside the new AI offer funnel I’ve been testing. It’s a $7 front-end product.Average order value: ~$40Cost per acquisition: ~$25Roughly $15 profit per customer on cold traffic. The full breakdown’s going live in tomorrow’s GM+ call (you can still join here), but I wanted to give you a quick preview in case you’re building your own low-ticket funnel. The big change? I ditched the long-form sales page. Here’s what I used instead... Short, direct...
18 days ago • 1 min read