Yo! Quick note. I’m opening up space to take on a small number of additional clients to help them scale profitably through 2026. This is hands-on advisory work where I could help your biz... Clarify their growth strategy Remove bottlenecks Build a system that actually scales without chaos If that might be relevant, reply to this email with a short response explaining... What your business does Rough monthly revenue/stage of growth What you want to improve over the next 12–18 months If I can...
1 day ago • 1 min read
Leading on from yesterday's email about finding the right format for your audience, I stumbled across something. I was analysing some competitors in the space to see what kind of offers they're using that seem to work well for them. Came across some reviews of a pretty big name. 8-figure business Hundreds of thousands of followers Known by a lot of different people in the space ... dude made his name in that period where a bunch of people were selling the whole "start your own SMMA business"....
2 days ago • 1 min read
Are you selling solutions, or just adding a new problem to your customers? Cause honestly, if you're not sure you're probably turning away a good % of ideal customers and clients. Here's what I mean. I've been analysing my biz to see how best to scale in 2026. I started with my best clients of the last few years who were all.. $1M+ revenue (many were much more) Stacked resources (team, cash, tools etc) Proven products and offers ... and in most cases, I worked directly with the founder or...
3 days ago • 2 min read
Yo! I emailed yesterday about the potential for a review/audit service where I'd personally... Analyse your growth strategy Record a personal video with actionable advice on what to fix Create a simple action plan of fixes for you to follow At the end, you get a strategic analysis and action plan on what to fix to improve your growth. A couple of people said they'd be interested, so I've thrown together a simple page for you to check out with more details. If you're interested in me taking a...
5 days ago • 1 min read
Yo! Happy Monday. I’m considering offering something new and wanted to sanity-check it first. It would be a short, personalised Loom where I review your overall growth strategy and point out what I’d fix or focus on next. Not a course or templates. This would be a full audit of your business, looking at everything from product and positioning to the strategy you are using to scale it - delivered as a ~30 minute Loom video to you. ... and I'll probably run it through AI after the fact to pull...
6 days ago • 1 min read
Yesterday I mentioned "The Thread." That invisible line connecting your first ad or cold outreach to the moment a client signs a contract for the big thing. And when you're getting fewer sales for the "big thing", most founders think the solution is to simply add "more." More leads. More SDRs. More ad spend. But if your "Thread" is broken, "More" is just an expensive way to realise your system is leaking. I mean, if you've got a bucket with no bottom, throwing more water in the top isn't...
9 days ago • 1 min read
I’m starting the outreach for a new business venture today. Most people at this stage do the 'tactical' thing... They buy a list Hire a virtual assistant to spam LinkedIn asking for a call or promoting the offer And hope for a 1% reply rate. A huge waste of capital and time. With the new venture, I've spent the last week building out the architecture behind the offer. I’ve been mapping the 'Thread' that connects the first touchpoint to the final contract. Most businesses, even those doing...
10 days ago • 1 min read
I’m curious... What AI are you actually using? Or are you just "collecting" subscriptions? We’ve been debating this in GM+ lately because, frankly, the shine has worn off OpenAI for me. To give you some context, I’ve been an OpenAI power user since the start. But the 5.2 release? It’s woeful. I spend more time arguing with the "Custom GPTs" than I do getting actual work done. I guess they told it to stop being so sycophantic, now it's like a petulant little kid who doesn't like when you tell...
11 days ago • 2 min read
Yo! Quick one today. Curious about the one thing you’re stuck on right now when it comes to growth? Not tactics like running an ad, but the actual problem that’s slowing things down. I’m doing a bit of free thinking this week and replying personally. If you’re clear, just reply and tell me... ... what you’re trying to scale... what’s not working... what you’ve already tried... what you want to achieve No pitch on the back end of this. This just helps me see patterns and build the right stuff....
13 days ago • 1 min read