Yo, Quick heads up before I wrap up this instance of HVO. High Value Offers closes tonight. And I want to be clear about what this decision actually is. This isn’t about buying a course. It’s about whether you keep guessing. Because if nothing changes, here’s what probably happens... ... You come up with another idea.... You talk yourself into it.... You spend weeks building.... You launch. And then you’re right back where you are now, trying to work out why it didn’t land. Not because you’re...
4 days ago • 1 min read
Yo, One thing I haven’t really said yet is this. High Value Offers isn’t something you use once and hope you picked the right idea. It’s more like a way of looking at your business that keeps paying you back. Most people assume this kind of system is only useful when you’re starting from scratch. Like, “I don’t know what to sell, so this helps me find an idea.” And yeah, it does that. If you’re staring at a blank page wondering what to build next, this gives you a way to find ideas that...
5 days ago • 1 min read
Yo, One thing that messes people up with offers is they assume this has to be difficult. Like there’s some tax you have to pay in confusion before you’re allowed to make money. ... Weeks of thinking.... Months of building.... Endless second-guessing. I get it, money is the primary tool for survival in our world, so we kinda all want to think it's hard to acquire. But the reality is, the only reason this feels hard is because most people start in the wrong place. They start with the product....
6 days ago • 1 min read
Yo, Let me tell you what changes when the offer is right. And I don’t mean perfect.I mean right - or good enough if you prefer. The biggest shift isn’t more sales. It’s how calm everything feels. When demand is there, you stop guessing. You don’t sit there rewriting emails at midnight wondering if this is the angle.You don’t stare at Stripe refreshing like it owes you money.You don’t finish calls feeling like you somehow messed it up. Things just... move. People reply to emails with things...
7 days ago • 1 min read
Yo, Years back I put 6 months of effort into building what I thought was a killer offer. This thing was... Based on real world results I had and could prove Comprised of what I helped my clients do Tested and proven But after the build, I've never had anything that was as hard to promote. It was like rolling a boulder uphill. Everything was harder than it should have been. I was getting hit with... ... CTR on my promo emails so low I thought there was a tracking issue... Sales levels that...
8 days ago • 2 min read
This week, I’ve talked a lot about offers. And if you’ve been paying attention, some of it might feel contradictory. ... On one hand, I’ve said the most powerful businesses aren’t reliant on you for delivery. ... On the other, I’ve said building something truly scalable from day one is expensive, risky, and unrealistic for most people. Both are true. Ideas like Zero to One, building something entirely new, can work. But they usually require serious capital, long runways, and a tolerance for...
11 days ago • 2 min read
Yesterday I talked about what a bad offer does to your business — and to you. Today, I want to flip that and talk about what insanely profitable offers actually have in common. Because they’re not clever. And they’re definitely not built around hustle. In fact, I'd argue that... Great offers don’t rely on you as the facilitator. If the results depend on your personal effort, time, or constant involvement, you’ll hit a ceiling fast. You can do well like that. I know guys pulling around 7-figs...
13 days ago • 2 min read
Yesterday I said this year only really changes if the offer does. Today, I want to be blunt about what happens when the offer isn’t right. This isn’t theory. I’ve personally dragged dying offers way longer than I should have, burning time, money, and energy trying to force something that wasn’t working. When you're in that place, the offer doens't just hurt your business. It leaks into everything else. Within the business, it usually looks like this... ... You’re always “working on...
14 days ago • 1 min read
Welcome to the first full work week of 2026. If you’re coming into the year unhappy with how 2025 finished, or you’re like me and want this year to be materially better, this matters. This is the time of year when everyone is... ... buying a new planner... mapping out their “path to success”... deciding which actions are finally going to turn their life around. But when you actually look at what people plan, it’s almost always too small to create real change. I’m already seeing posts about...
15 days ago • 1 min read