There’s a very specific stress that comes from not knowing what you’re going to sell next. You feel it when revenue dips and you think... “Shit… I don’t actually have anything lined up.” You feel it when you open your email tool and just stare at the screen. Not because you don’t want to sell, but because you don’t know what makes sense to sell right now. You feel it when you’ve already promoted your main offer, and all you can do is promote the exact same thing again. You know most people...
2 days ago • 2 min read
How many people on your email list do you think are actually ready to buy high-ticket right now? ... Not “interested.”... Not “watching.... Not “saving it for later.” I mean genuinely ready. Like, they've got a credit card in their hand just looking for somewhere to spend their cash? The real number is small. Usually around 1–3%. And yet, for years, we were all taught to build our businesses as if all our effort should go to hgh ticket alone. ... Run ads.... Post content.... Do outreach.......
3 days ago • 2 min read
All week I've been chatting about how low ticket is the best thing for... Identifying buyers with low-risk entry points Getting people to engage so you can build trust A great way to create more cashflow and revenue for your biz And that you need a proper product stack to hit both the various cohorts and budget levels within your audience. When you get this right, you have something that will allow you to run ads to multiple products that self-liquidate growing your audience, impact, and...
6 days ago • 1 min read
Building on from yesterday's email I'm gonna break down the multi-entry point approach with low ticket. This is a method to get more of your audience out there towards your high-ticket offers. Again, once you read this, you'll start noticing how this is the playbook for all the big names out there across multiple niches and business models. Understanding your audience We'll kick off with the foundation of this. You audience. Within your market, there are tiers. Think of them like concentric...
7 days ago • 2 min read
Yo! Yesterday I talked about those awful reset months where things don't go well, and you end up taking 2 steps back. They suck. When those months happen, most folks... Massively ramp up their outreach Get super aggressive on the sales side of things Try to fill up their calendar with anyone - qualified or not All in a vain attempt to get some high-ticket clients back in. Here's why this is a vain attempt and not "smart business". We all know high-ticket is where the profit is made, but the...
8 days ago • 2 min read
Yo, What's the first thing you do in the morning when you wake up? If you're anything like me it's... ... Snooze the alarm... Quickly check for Stripe notifications The number of (or lack of) Stripe notifications dictate my morning mood. Which probably isn't healthy, but... Anyway, it's an issue I think a lot of us have. Refreshing the tab/app like the internet might suddenly change its mind about the number of sales you've made. And then you get to your desk and open your emails only to see...
9 days ago • 2 min read
Yo, Years back, my laptop screen suddenly stopped working. The machine itself worked fine, but the screen just gave up one day. Not an issue as I'm a double-screen kinda guy. I just dropped down to one screen for a few days. Anyway, fortunately for me, I'd just had a big invoice paid. So I trotted off to the Apple store to buy a replacement. And for the next three weeks, I lived in this weird state of fear. I'd just dropped thousands on a new laptop… at a time when my revenue was super lumpy....
10 days ago • 2 min read
This is it. Final email. Final reminder.Final chance. If you want the BFCM deal, the one where I build your funnel plan for you, this is the last window. After tonight, it’s gone and... ... the blueprint goes back up to full price... GM+ doubles in price... the bonuses disappear as offers But, if you do join by midnight tonight, here's what you get for only $47 Your first month of GM+ at 50% off - $99 / month A custom-built funnel plan (traffic, offers, pricing, upsells — the full model) -...
17 days ago • 1 min read
Let’s not dress this up. If your revenue didn’t grow this year, it wasn’t... ... the algorithm... your niche... buyer psychology magically shifting overnight.... “summer slowdown” or “Q4 fatigue”. It was your model. The game changed, and most people didn’t. Case in point for this. I know a guy whose entire business is webinars. He sells them, teaches them, built his whole identity on them. This year? His numbers tanked and he intrduced a new "$47 webinar" to validate serious buyers. I know...
17 days ago • 1 min read