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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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What's going on?

Fresh off the back of the workshop yesterday with Adriana around growing an audience without using rented audience platforms like social media and Google, I spotted this. Lily Ray šŸ˜ @lilyraynyc I've got some bad news for affiliate/product review sites. It is not looking good with this Google update. I just dug into several examples where The Wirecutter, arguably the best product review site (section) on the internet, has lost positions in the last 2 weeks. The dropsā€¦...

about 21 hours agoĀ ā€¢Ā 1 min read

A quick one to say that we'll be going live in 1 hour with Adriana Tica to learn her methods for growing an audience WITHOUT social media. If you've already got your ticket, make sure you log in in 1 hour. If you've not yet joined but want to, check out the full details about what's being covered below. Learn more here See you soon! Pete Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe Ā· Preferences

2 days agoĀ ā€¢Ā 1 min read

I'm not gonna beat around the bush here. This email is a blatant promo of the upcoming workshop Adriana Tica is doing this Thursday the 25th on growing an audience without social. Why might you need this? Look, social is important in reaching more people. But the networks are cracking down on you "deplatforming" people. Or, in simple terms, they don't want you redirecting people from their platform to your site. So that means social posts with... Links Engagement bait Anything else that...

4 days agoĀ ā€¢Ā 1 min read

Was recently chatting to someone about the pricing stages for their $1 Product Funnel. We were figuring out whether their upsell price was too big of a jump from their initial front-end purchase. So, I started combing back through offers Iā€™ve run successfully, and what I see a lot of other people do to see if there are any benchmarks or potential guidelines. Personally, Iā€™ve always tried to keep the upsell pricing to be between 10 - 30X the pricing of the front-end offer. So if youā€™re...

5 days agoĀ ā€¢Ā 1 min read

Yo! Ever been to a concert? I saw this crazy take online the other day about paying out to see a band. The poster said they hate support acts. Their argument was that theyā€™ve paid to see the main band and donā€™t care about the support acts. They were, rightly, flamed in the comments for this BS take. You see, concerts arenā€™t just where the main musicians earn their money. Theyā€™re also the path for newer bands to amass a following and a vital part of the wider music ecosystem. Itā€™s a simple...

8 days agoĀ ā€¢Ā 1 min read

Yo! For a long time I thought those ā€œI have a list of X - DM me if you want itā€ approaches to list growth actually worked. Then I tried them and realised that itā€™s a way to feel busy, and get some nice vanity metric engagement stat pumpsā€¦ but thatā€™s kinda it. The constant gathering of info, organising it into spreadsheets etc, and then trying to generate social engagement was miserable. Especially when it doesn't result in a pay day. And I know Iā€™m not the only one whoā€™s seeing these things...

9 days agoĀ ā€¢Ā 1 min read

"Grow a following on social" has become the go-to advice for most people who want to get in front of more people. It's a risky game, and here's why. You don't own the audience. I was checking some stuff out on Facebook this AM after launching some new ads and saw this post. 55,000 followers, and this creator's relationship with them gone. Poof. Just like that. All that hard work for nothing. I'm not saying you shouldn't be using social. It's an easy way to get in front of new peeps. But it...

10 days agoĀ ā€¢Ā 1 min read

Yesterday I shared a little something about helping a coaching student generate 30 sales in 5 days with a simple email sequence. Sounds awesome, right? Even if you're only selling a $100 product, that's $600 / day for a week. But - and this is a big but - you need a little something first to make this possible. That something is email subscribers. A sequence like this won't count for anything unless you actually have RELEVANT email subscribers to send it to. The core of most online biz...

11 days agoĀ ā€¢Ā 1 min read

A few years back I spent an insane amount of time deconstructing successful email sequences to reverse engineer what works to make some moolah. After a lot of trial and error, I hit on something that worked pretty much every time. It's less to do with the copy in the emails, and more to do with the actual sequence and what hurdles it's removing for the user. That's the secret in my opinion. Everyone out there is trying to sell, when what they should be doing with email sequences is using them...

12 days agoĀ ā€¢Ā 1 min read

A couple of years back I worked with a creator who had a huge audience on X (then Twitter). We (mistakenly) thought it would be pretty easy to turn their 6-figure following into cash in the bank. I mean, I'd made money of small audience, squeezing a few bucks from over 100,000 people should be easy. You can guess where this is going. I worked with this client for weeks trying to make some money from that audience and we kept on striking out. We'd run things like... Straight sales Giveaway...

16 days agoĀ ā€¢Ā 1 min read
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