I was chatting with a client the other day about tweaking their front-end offers. They know I’ve been running a lot of AI-based front-end tests, so they asked what’s working and what’s not so we could improve their system. (If you want similar help, hit reply, I’m taking on a few people at the minute.) Here’s what I told him… Yes, AI-based offers sell. If the positioning is right, they sell very well. But if you set them up wrong, you leave a tonne of money on the table. Let me show you. I...
about 21 hours ago • 2 min read
Yo! I've been working on a new low ticket offer myself, and I want to explain the core concept and approach here. Mainly cause this is what you nee dto be doing to get more people into your high ticket stuff. Short version is most high ticket stuff is failing today because they're too big aof a leap for cold traffic who doesn't trust you yet. ... the offer is good... you can deliver the result... and it's affordable ... but people just don't trust you enough to take the risk. And it's because...
1 day ago • 1 min read
Yo! Just stumbled on something that reaffirms the switch I'm making (and advising people to do) towards low ticket offers. Also, if you're looking for help with your growth, hit reply and le tme know as I'm taking on a few more people. There's a chap I bought a course form a couple of years ago. Big name in the content marketing space, someone you'll likely know the name of. Back then, I paid $2k for this course (no regrets, it was good). Today I got an email from him with his Black Friday...
2 days ago • 2 min read
This morning I was analysing a quiz funnel for GM+. Decent ad. Simple flow. Looks clean on the surface. But there’s one issue that’ll kill his results completely… and a lot of people are making the same mistake without realising. He built a funnel that prioritises quantity, not quality. Here’s what I mean. The ad attracts the wrong crowd His whole front-end message is “grab this free thing”. Cheap clicks. Big volume. But it drags in the exact people who never buy anything. The freebie crowd...
3 days ago • 2 min read
I'm opening up a couple of spots for December to personally help you set up the right system to grow your business in 2026. If you're interested in some help, hit reply and let me know. First come, first serve. Pete "prepping for 2026" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe · Preferences
4 days ago • 1 min read
Yo! Quick win for you. One of the GM+ members just launched her first Facebook ads using the $1 Product Challenge materials and the updated Living Meta Ads training. She emailed me her numbers and the big takeaways are simple: … AOV higher than ad spend.… Profitable within a few days. But here’s the real point. Everyone’s losing their minds over the Andromeda update. CPAs up. Reporting delayed. Creative burning out faster. And people are assuming their ads are suddenly “broken”. They’re not....
5 days ago • 1 min read
I soft-launched a new offer recently, the custom $1 Product Blueprint build, and it reminded me of something people forget about when it comes to helping prospects. Quick note before I get into it. I’m opening a few DFY strategy build slots again. If you want me to build your growth system for you, reply and I’ll share the details. So, the new offer has a super simple onboarding approach... ... Customer buys.... They fill in a form.... I build the custom blueprint. Simple, right? But within a...
6 days ago • 2 min read
A little while back, my downspout from our roof terrace was blocked. I'd look out of the window and see the hoppers filling with water, which then spilled all over the side of the house. Obviously, not ideal, but I could easily fix this myself... or at least I thought it was. I grabbed a drain snake and got to work after an hour or so of rattling that snake around, I patted myself on the back for a job well done. Yet when the next rain came, it overflowed again. Turns out there were more...
9 days ago • 2 min read
Yo! So I'm flirting with the idea of low-ticket done-for-you services. I've seen a couple of people shift this way and I want to test it. I mean, I've got the templates, systems, and proof to make this work. I just need a handful of people (I'm thinking 3-5) to help me work out the kinks. If you're up for it, hit reply and let me know. If you want more info, here's the detail. I'm of the opinion low-ticket offers will move on from the common... Info-based courses Fill-in-the-blank templates...
12 days ago • 1 min read