Yo! If you saw yesterday’s email, you’ll know I’m doubling down on growing my YouTube. One big reason? Video content is stupid versatile. FB ads and Insta posts are cool, but they usually die on the platform they’re made for. YouTube? That’s different. A couple weeks ago, I built a system using some custom AI agents. Now, in 60-90 minutes a week, I can: Plan a YouTube video Script it Record it Edit it Optimise it for YT reach Chop it into 7–10 shorts Turn it into 7–10 long-form text posts...
3 days ago • 1 min read
For the better part of last year I dove into my own FB ad campaigns. Why? Cause I kept seeing people in groups, communities, and within my network who were posting how well the platform was working for them. So, jumped in with both feet and - got pretty damn good. I had an unfair advantage as I'd run them for clients in the past. However, over the last few months I've been toying with the idea of leaving FB behind and taking my ad spend somewhere new. It might seem odd. Especially as... My ad...
4 days ago • 3 min read
I’ve been holding space on my calendar this past week in case you wanted in on working 1:1 with me. But we’re at the end now. So I figured I’d ask... Should I release your spot? No hard feelings if the timing’s not right. I only take on a few 1:1 clients at once, and this isn’t something I keep open constantly. You’ve had the proof.You’ve seen how the model works.You know what’s included, what it costs, and what it can do when it’s implemented properly. The only question left is whether...
5 days ago • 1 min read
In a fair world, the best product would win. But we don’t live in that world. In the real world, the brand with the best distribution tends to win. Or more accurately... the brand that can spend more to get in front of people. Here’s what I mean. Picture 2 different brands. Brand A can spend $100 to acquire a customer. Brand B can spend $200 to acquire a customer. These two brands have... ... The same market.... Similar offers.... The same channels. The only meaningful difference is that...
6 days ago • 1 min read
Yo, Quick final reminder — today’s your last chance to grab one of the remaining 1:1 slots. After tonight, I’m closing the calendar and setting my 1:1 page back to an application waitlist. If you’ve ever launched a product or opened the doors to an offer, you know what I’m about to say is 100% true. As soon as doors close, you get hit with a barrage of emails from people asking… “Hey, is this still available?” Or something similar. And 99% of the time… it’s not. If you’ve been watching this...
6 days ago • 1 min read
Yo, Had a few people reply with some version of: “Is this still open?”“Can I still book a call?”“Are you still taking on new clients?” Short answer: yes — but not for long. I only ever work with a few 1:1 clients at a time. And most of the time, people reach out too late and get put into a queue. No big promo. No urgency countdown. But once the last spot’s taken — that’s it. If you’ve been thinking about it, here’s everything you need in one place: → Training video – shows exactly how the...
7 days ago • 1 min read
Yo, Let’s talk about one of the worst pieces of growth advice still floating around: “Just build a free lead magnet, run some ads, and nurture the list.” You know what that attracts? ... People who want free stuff.... People who were never going to buy in the first place.... People who drain your list, ghost your offers, and cost you money just by existing in your system. But hey — at least it feels productive, right? You slap together a checklist, throw up a landing page, and pretend it’s...
7 days ago • 1 min read
Yo, Quick heads up. I only keep 4 private 1:1 client slots open at any one time. 2 are already filled. And I’ve got calls booked with people looking to take the other two. If you’ve been on the fence, now’s the time to move. Not with urgency or hype — just a heads-up that I don’t keep this open constantly, and once these are filled, that’s it for a while. The main page (which you'll see below) will go back to an "apply to be on the waitlist" approach for this. And... I dunno when I'll open up...
8 days ago • 1 min read
Yo, If you’ve already got a solid offer — the one that drives most of your revenue or profit — the real question becomes: How do you sell more of it? The answer: You build around it. Or more accurately, you build a direct line TO the primary offer. Here’s what I mean. Most people are switching focus and launching something new every few months. ... New angle...... New funnel...... New lead magnet... Then they wonder why the free guide they built for Problem A isn’t helping them sell their...
8 days ago • 1 min read