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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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Would love your feedback on this.

I’m reworking a bunch of offers and ideas at the minute. And I’d love some feedback on what you’d find most valuable and useful. First though, I’m gonna explain the reasoning behind this little shift - I broke this down in detail in GM+ recently, but want to expand on it a little here. So I’m looking to create 12 offers so I can easily promote one per month to the email list. An easy cycle where, every month, we can offer something that helps people grow their biz. Also, these will double up...

I’ve lost the battle, but not the war with building custom AI Agents to create assets as products. I just can’t get it to replicate the same kind of output as the Custom GPTs. I’ve recorded a video below, but I’ll kick off with the difference in one area of one of these AI Assistants. So, for the $1 Product Strategy Advisor Custom GPT, the output for each stage is like the below… “1. Front-End Offer – $1 Title: “Client Magnet Scripts” What it solves: Freelancers struggle to start sales...

I'll be honest and say 99% of the applications of AI out there are little more than flashy demo reels which offer no real value. Yeah, it's fun to create an image of your dog dancing in a top hat, but it's not exactly useful. I've been working out how to make AI more useful for what we all do. And I've based what I've been doing all on one core psychological driver that's stronger today than it ever has been. People's impatience and need for immediate results. We are, as people, impatient. We...

Been a little quiet recently as I've been heads down in the lab trying to build something which could form the basis of a lot of new products that are... Easier to deliver Faster for the user to get a result Fully customised for each user Branded so you can use them to not only offer value, but also build awareness After some tech issues that have slowed me down, I think I'm almost at the testing stage. And... I'm gonna be looking for one or two testers of this. The first foray into this is a...

How important is design for you? As in, you see two ads... One is well designed The other is a basic Canva template ... which one do you click on? And when you get to the sales page, do you prefer... A basic design that doesn't have that high-end veneer Something that looks swish and has obviously had a pro make sure it's pixel-perfect Which one of these approaches will build more trust with you? It's a genuine question I have and I'd love it if you hit reply to let me know. Why am I asking?...

This is it. Write Yourself Rich closes tonight at 10pm Eastern. If you’ve been sitting on the fence, thinking, “I’ll do it next round…” I dunno if there will be a "next round" of this. Which means... No more live coaching.No more access.No more chance to work with Chris directly for 8 weeks. After tonight, the doors shut and you’re back to figuring it out on your own, the same complexity, same grind, same guesswork. Here’s what you’re missing if you don’t join... A simple, proven system that...

There’s probably way too many courses out there promising to “fix your bizniz.” You’ve probably bought a few (I know I have). But most of them give you videos and templates… and then leave you to figure it all out on your own. Chris's Write Yourself Rich ain't that. When you join Write Yourself Rich, you will get the usual DIY course elements we all know. The kind of stuff you can consume in your own time to understand WHY something works. Which is still pretty damn useful. But honestly,...

I'm gonna start this off with a big ol' caveat. I like AI, I use it everyday. I build AI agents to help others. But there are some things I refuse to outsource to the various AI Petes I've built. One of those is these daily emails. And here's why. First off, these things only take me about 10-15 minutes to write. And AI honestly take sme longer. I prompt it. it writes. But the angle is slightly wrong. So I re prompt it. The angle now is closer. But the tone is wrong. So I re prompt it. And...

Leverage and trust. These are the two big lever pulls for growth in 2025. And there’s one channel that pulls both better than anything else: email. (If you want to learn how to pull those levers harder than any of your competition, go learn from one of the best in the game - Chris Orzechowski). Let's break it down. First of all, trust. We're in a trust recession. Sales are harder, resistance is higher, competition is fiercer. You've got to earn trust fast and keep it. Social can’t do that...

Yo! growing an audience is the biggest difference I see in those who "make it" and those who have cracking offers but struggle to get them to sell. My mate Chriz Orzechowski is doing a workshop in just a few hours that will help you understand what it takes to grow a million dollar email list. If you want to get direct, live instruction in what is arguably the most valuable skill for online business, sign up to the workshop below. Learn how to grow a 7-figure list here In it, Chris will...