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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Featured Post

What I learned burning 1k on Google Ads

Yo, I recently shared this in GM+ (you can join us here for more convos on these topics), but also thought it might be useful for anyone who's thinking of testing ads for the first time, or growing to different platforms in the new year. ----- Wanted to share some of the things I’ve been working on with ads recently. This might be a long one. A little background. A couple of months back, I wanted to see if I could move some ad spend over to Google properties. A few reasons... Google has a...

This is the final note before I stop mentioning The Monthly Offer System this year. We're almost at Christmas and, right now, my focus is gonna be on family stuff and trying to relax a little. So, this is the final email I'll send over this. If you want a clear system for... Knowing what to sell each month Activating buyers consistently And making high-ticket sales easier The Monthly Offer System is available now. It’s $47 for lifetime access. No subscription.No obligation to buy anything...

One last thing to think about before The Monthly Offer System closes. At the start of 2025, I created a plan for myself. Lofty goals, huge achievements, simple systems. This year hasn't been bad. But I haven't hit the kind of goals I wanted to. And a HUGE part of that is because I failed to assign the right systems to those goals. They were there, but the process to achieve them was not. I've got friends in the same position, and I know a bunch of customers and clients for whom the same is...

A few people have replied with similar questions for the Monthly Offer System, so I wanted to answer them properly in one place. Rather than selling harder, it’s probably more useful to just clear things up. Will this work if my list is small? Yes. And in many cases, it works better. This system isn’t about volume. It’s about activating buyers. A smaller list with multiple relevant offers usually outperforms a bigger list being pushed the same thing over and over. You don’t need tens of...

At this point, you’ve got a choice to make. You can keep doing what most people do. Waking up each month trying to figure out... ... what to sell... when to sell it... and whether your audience is even in the mood That's the luck based approach so many people are using - and failing to see results with. You're hoping for that perfect storm of things that are outside of your control.... Hoping you hit your prospects at just the right time. Hoping they have enough money to pay for your offer....

One thing that’s worth clearing up. The idea of using multiple low-ticket offers to activate buyers isn’t new. And it’s not something I invented with the Monthly Offer System. It’s just how businesses that care about predictable revenue actually operate. If you look at the companies that sell a lot, consistently, you’ll see the same structure show up again and again. Years back I did a breakdown of a billion dollar newsletter brand, The Agora. They don’t have one offer.They don’t have one...

The reason most people struggle to sell consistently isn’t effort. It’s that everything depends on them. ... They have to decide what to sell.... Figure out when to sell it.... Work out how to promote it....Then do it all again next month. When you're doing that from step 0 every month, it's exhausting. I'm tired even thinking about it. This "I have to do it all myself from scratch" appraoch doesn;t scale. It also explains why sales fall apart the moment you get busy, distracted, or tired....

There’s a very specific stress that comes from not knowing what you’re going to sell next. You feel it when revenue dips and you think... “Shit… I don’t actually have anything lined up.” You feel it when you open your email tool and just stare at the screen. Not because you don’t want to sell, but because you don’t know what makes sense to sell right now. You feel it when you’ve already promoted your main offer, and all you can do is promote the exact same thing again. You know most people...

How many people on your email list do you think are actually ready to buy high-ticket right now? ... Not “interested.”... Not “watching.... Not “saving it for later.” I mean genuinely ready. Like, they've got a credit card in their hand just looking for somewhere to spend their cash? The real number is small. Usually around 1–3%. And yet, for years, we were all taught to build our businesses as if all our effort should go to hgh ticket alone. ... Run ads.... Post content.... Do outreach.......

All week I've been chatting about how low ticket is the best thing for... Identifying buyers with low-risk entry points Getting people to engage so you can build trust A great way to create more cashflow and revenue for your biz And that you need a proper product stack to hit both the various cohorts and budget levels within your audience. When you get this right, you have something that will allow you to run ads to multiple products that self-liquidate growing your audience, impact, and...