Email subscriber JP emailed me with the below question in response to an email I sent about the old method of turning cold leads into high-ticket clients being broken. Dear Peter,Sam Ovens later admitted his old way was broken.But what do you think of the model of Russ Ruffino?Is that still working today?How does it differ from your model?Thanks and God bless. I responded with this (I try to respond to all emails I receive). I’m not super familiar with Russ’s model. From a quick search it...

Yo I get asked a lot why I built GM+ and GMM as communities, instead of just selling $2k courses, running high-ticket coaching, or going all-in on an agency model. Honestly? It came down to three things… … impact… leverage… and where the world is going I’ll explain all of this in detail here - but if you wanna see what’s in both of these tiers of the community, here’s the details. Now, onto the breakdown. 1. Why I didn’t choose the agency route (and would caution you against it) I’ve scaled...

Saw something the other day where someone was saying webinars and $5k clients are the only way to grow your biz moving forward. And look, both of those things are great. You need high-ticket clients to be profitable Webinars can be a great way to build the trust needed to sell high ticket Thing is, the whole concept of throwing cold traffic (people who don’t know you) to a weoinar and that being enough for them to drop $5k+ with you doesn;t work anymore. Sure, it used to work when credit was...