Building on from yesterday's email I'm gonna break down the multi-entry point approach with low ticket.

This is a method to get more of your audience out there towards your high-ticket offers.

Again, once you read this, you'll start noticing how this is the playbook for all the big names out there across multiple niches and business models.

Understanding your audience

We'll kick off with the foundation of this. You audience.

Within your market, there are tiers. Think of them like concentric circles.

• 30% are freebie seekers who will never buy
• 70% will buy low ticket of up to $99.
• Within that, 30-50% will buy mid ticket - $99-$999
• And only around 1-3% of your audience are ready to buy high-ticket right now

You could be excused in thinking that all you need is 1 low ticket offer that hits the 70% of your audience.

And when the 70% of buyers are identified, you can move people towards mid and high ticket.

If only it were that easy.

Within that 70%, there are multiple different problems happening and solutions required.

If you have just 1 low ticket offer, you're only gonna hit maybe 20% of that 70%.

Meaning you'll never be able to dominate that market, and your ability to get large volumes of people to your core offers is diminished.

An example...

Let me use my ACCER model to demonstrate this.

My advisory and DFY services around ACCER are the high-ticket.

I have spun off the $1 Product Challenge as a low-ticket offer that leads towards ACCER.

It's "learn to attract buyers on demand", that leads to "the system to increase LTV of those buyers".

But, essentially, it's a lead gen offer.

Within my addressable market, a large portion of people are worried about lead gen, so it hits.

But there's also a lot of people who already have great lead gen. They're not worried about SLOs and low ticket offers.

They're worried about things like...

• Running ads
• Getting results through email marketing
• How to close deals on sales calls
• How to get customer to refer others

Same market, but different current needs.

If I continued to ONLY have the $1 Product Challenge as a LTO, I'm, missing out on all of these other people within that 70% of customers.

Meaning I won't be able to get them to my high ticket offer with predictability.

Turn these into new entry points

The solution is simple.

All of these problems then become new low-ticket offers.

Different low ticket offers catch different beliefs and bring different people into your sphere.

They're essentially new entry points into the wider system and your ascension process to your core offer.

I could create low ticket offers about...

• Running meta ads effectively
• How to craft an email series
• The sales script behind millions of dollars in sales

And so on.

If I have multiple offers like this, I can get all of the leads from that 70% of low ticket buyers, which are all then nurtured to high ticket, which means I can then increase overall sales and revenue.

How to do this for your business?

Essentially, look at what scripts, frameworks, templates, quick wins etc. you have as part of your high-ticket offer.

Spin them off into their own thing and offer it to your audience to filter for intent and find the 70% who wil pay you.

I'll explain a bit more about how to do this tomorrow.

Until then, just know that there are different needs within your audience, and different comfort levels with spend.

You need to address both to get the most LTV from your buyers.

Speak soon,

Pete "cohorts and budgets" Boyle