I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
The 3 pillars
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You know Jay Abraham? He's a HUGE name in the direct response marketing industry with some massive wins under his belt. Rumour is, the guy charges $120,000 per day or $15,000 per hour. Madness, right? Anyway. One of the things he teaches is that there are 3 core pillars to revenue growth. They are...
This is, in my opinion, the foundation all biz owners should be focusing on. And yet, we all get caught up in BS like social likes, email list size, and all that jazz. I can't tell you how many people I've consulted over the years who are sitting on literal fortunes within their existing business, but are overlooking it cause they think they need to get a LinkedIn following or something. There's so much noise out there that's keeping you distracted and stopping you from collecting the cash that's right in front of you. Whatever your next campaign is, before doing anything I want you to stop for a second and think... "Will this help me increase/improve one of the 3 core pillars of revenue growth?" If there's no direct correlation between action and money, likelihood is you're focusing on the wrong thing. As crass as this sounds, we're in the business of business. Cash collected is king. Don't forget it. And if you want help identifying where that easy revenue is in your biz, check out the below. Read this if you want to improve one or more of those 3 pillars. Speak soon, Pete "3 pillars" Boyle
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Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I've sent a couple of emails recently that have lead to this page. If you've not seen it, it's a page where you can grab... A $100 consult (down from $250) A personalised ACCER build plan A training video about building more profitable models Anyway, someone messaged me and said something to the effect of... "Why are you charging for this when most people do these strategy sessions for free?" It's simple. I'll explain the full reasoning below, but from a high level it comes down to 2 things....
I love all those posts and explanations where people are like... "To make $1M / year all you need to do is make $83,000 per month, which is $19,200 per week, or $2700 per day" I mean, they're not wrong. But basic math isn't what's holding most folks back. And in fact, I find this often confuses most folk. They get all sorts of mad ideas about how to hit that $2700 and something per day. Launching new products Jumping onto new channels Setting up new ad campaigns Here's the thing I've seen...
"I WaNnA SeT Up A SelF LiQuiDaTing oFFeR PeTE" After the $1 Product Challenge took off, I had a lot of people reach out with a message like the above. And it's cool, and I can help you do it... ... BUT... I often dissuade a lot of folk from doing this. Why? Cause for some people, it's not the right time. Look, an SLO or $1 product has one purpose. To get more people into your business at cost or minor profit. It's about VOLUME of buyer leads, not about profit. A lot of the time, SLOs operate...