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Growth Models

This is the magic number

Published 5 days ago • 1 min read

Over the years, I’ve helped multiple businesses break the $1M/year mark ($83,333/month).

Now I’m doing it for myself, but in the leanest, highest-margin way possible.

And I’m looking for a handful of business owners to bring with me.

$83k/month sounds huge, but it’s more achievable than most think.

I’ve spent thousands on ads, and I know my numbers:

  • I can attract a buyer for about £20.
  • Around 5–10% of those buyers upgrade into higher-ticket offers.

That comes out to about a $25 CPA, so I get about 4 customers for every $100 spent.

If I spend $100 / day, within 4 days, I'll have paid nothing for a lead who will be interested in paying me more money in 7-30 days.

I see the same kind of stats across different offers, ad sets, and funnels I run.

So, why am I not currently at $83,333+ in MRR?

The only reason I haven’t hit $83k yet? I was spread across too many models:

  • 1:1 coaching, not scalable.
  • Low-ticket offers where I'd only make $5 - $20 profit per customer.
  • Agency services, profitable but stressful, low-margin, and a lot of bureaucracy.

Now, I’ve doubled down on one leveraged model:

  • A low ticket community to help people install the basics and hit the first real milestone - $10k / months.
  • A mastermind where I work closely with business owners to help them hit their next big milestone, $10k+ months, $30k months, and beyond.

I’ve helped others hit that $83k/month mark before.
Now, I’m engineering my own path there, and I want to bring a few people along with me.

In this video, I’ll break down:

  • The system I’m using to scale
  • How to identify what’s broken in your funnel
  • The two paths I’ve created to help business owners get there:
    1. Build a foundation for consistent $10k months
    2. Scale to $83k/month and beyond

Watch the 20-minute video below. By the end, you’ll know exactly what’s holding you back, what to fix, and which path makes sense for you.

​Watch the Video →​

It’s about 20 minutes, and by the end, you’ll know exactly what’s broken, what to fix, and which path is right for you.

Pete “hot newness” Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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