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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Let's say you've created an asset. Could be... A sales page An ad An email ... or anything that you're gonna use in your biz. How do you know if it's any good? I'll be honest here - YOU don't know. Not for certain. Often, we're too close to the forest to see the trees. You're biased and, what makes sense to you as the creator is completely confusing to anyone else who reads it. The first REAL test most assets get is when you hit publish and drive some real traffic to it. But there's a better...
Yo! Real quick one today. I've been working on creating some new trainings to help people at different stages of their business to unlock that next level of growth and revenue. I wanted to share them with you here first before I start promoting them properly. (I'd recommend clicking only ont he training that applies to you as there's automated folow up info that could be annoying if it can'thelp you.) Training #1 - Scaling successful offers The latest training is for businesses already doing...
I'm gonna kick this off by saying that I think Hormozi has shown himself to be a great marketer... ... but recently, some of his advice feels too much like cheap money grabs. I read something the other day around his advice on how to "maximise LTV for recurring fee customers". The advice is completely trash IMO and will do nothing more than ruin your rep. His advice was to add an annual renewal fee onto people's recurring fees. Let's say you run a community like GM+ and your monthly fee is...