I'm neck-deep reworking some ad funnels at the minute so don't have too much time to spend on an email today. I'll keep it short. New month is coming up and I've got space to help 2 businesses on a 1:1 basis set up an ACCER Model that... Brings in high intent leads at a profit Used an automated system to upsell customers to high-profit clients Adds predictability to your growth Removes a lot of stress from your life If you're interested, hit reply and I'll send over details. Speak soon, Pete...
1 day ago • 1 min read
This was something I went through with a coaching client with a few years back. We implemented this switch and turned a generic, forgettable piece of content into something that started attracting high-intent leads from the same traffic source. Hell, I've even used this myself to craft content that brings in 5-figure deals. And it goes against a common marketing belief. The shift? Switch your copy from focusing on the customer to focusing on the creator. Here's what I mean. Most sales pages...
3 days ago • 2 min read
This is your final reminder: The Ascension System Workshop is happening in 2 hours, and the checkout will be pulled down as soon as we wrap up live. If you’ve been on the fence, here’s the deal: This might be your only chance to access this workshop unless you’re in GM+. I’m not planning to re-sell it, so if you miss it, it’s gone. Even if you can’t join live, grab it now to get access to the replay and all the game-changing strategies we’re covering. In this workshop, I’ll show you how to:...
4 days ago • 1 min read
The countdown is on! In just a few hours, I'm going live in the GM Community with the Ascension System Workshop, and you don’t want to miss this one. This workshop is designed to show you how to: Effortlessly turn low-ticket buyers into high-ticket, profit-driving customers. Build trust and confidence with your audience to eliminate hesitation and skyrocket conversions. Automate your nurture sales sequences so they work for you – turning sporadic sales into consistent, predictable revenue....
4 days ago • 1 min read
Yo! Just put the finishing touches on the ascension model workshop. You can join me tomorrow for it and learn the automated system that turns leads and customers into high-ticket clients. I wanted to answer a few Qs I've had about this to help you make the right decision for you. 1. “I already have an email list. Why do I need an ascension system?” Most email lists don’t translate to consistent high-ticket sales because they lack structure. An ascension system bridges the gap by nurturing...
5 days ago • 2 min read
I've worked with enough people over the years to know that there's likely easy revenue sitting in your audience which you're overlooking. And I wanna give you a few tips on how to... Extract that revenue Help more people Add a little more predictability to your growth Here's the thing. Most people with an audience will send 2 kinds of content. Basic engagement stuff to get people to like, comment, read etc. "Buy now" type content Both have their place, but things can also be better. One of...
7 days ago • 2 min read
I walked into the kitchen, picked up the kettle, and filled it with water. I popped it back on its based and flicked the switch. "CLUNK". Everything stopped. The fridge stopped whirring, the little display on the oven turned off, the kettle fell silent. "Pete?" I heard from the other room. "I know." I replied, "I'll check it now". For the preceding 24 hours, something in our kitchen had been shorting the electrics. We assumed it was the kettle as, everytime we flipped it on, everything else...
8 days ago • 2 min read
Someone in GM+ brought my attention to an old Google Study which outlines the 7-11-4 rule. Google's research showed people needed to... ... Spend 7 hours with your brand (consuming content etc)... Across 11 touchpoints... Covering 4 channels/formats ... before they'd feel comfortable buying from you. The more I've analysed, tested, and studied this, the more true it seems to be. In fact, if you analyse a llot of the major players out there, they have full systems to create this kind of...
9 days ago • 1 min read
Do me a favour and humour me for a second... I want you to think of your favourite biz owner, guru, coach, consultant etc. Basically, someone you have, or would, consider buying from. Can you tell me a random fact about their life? Chances are, with a little thinking time, you can. Here's a few of my favourites that people have brought up recently on calls... Russell Brunson "You know he started out selling potato guns." Alex Hormozi "Well, he had a point where he felt like he was failing,...
10 days ago • 2 min read