profile

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Featured Post

Do this -> faster growth

There is no one way to grow your biz. Sometimes ads work. Sometimes SEO is the way to go. Sometimes partnerships are the key to growth. How do you know which is the best fit for your biz? You don't. No one does. As I said the other day, some people can immediately discount the terrible options for a situation based on their experience. But no one knows 100% of the time what will work. So, what is the best way to grow your biz in 2024 and beyond Simple. Put on that lab coat and goggles, and...

2 days ago • 2 min read

You know that Edison quote? The one where he's being asked about his missteps with the lightbulb. The one where he said said... "I've not failed, I've just found 10,000 ways that don't work". There's real value in understanding this quote. As I mentioned in yesterday's email, there's too much focus right now on the results people are getting. "I did this and made $XX" There's not enough focus on the attempts people are making - be they successful or not. Those failures are the actual key to...

4 days ago • 1 min read

"I did this and made $XXX in a week!" We've all seen these kinds of posts. Hell, if you're like me you've made these kinds of posts. Honestly, I hate them. But I also don't blame the people doing it. It's what gets engagement, which means it's what the algos reward. Don't hate the player... In simple terms, people do this because it works. ...BUT... It sets a dangerous precedent I want to address today. All of this stuff is focused on the end result. It's usually written by people who've...

5 days ago • 2 min read

Yo! So in the free community (you can check it out here) I've implemented a little "kick up the arse" accountability feature. At the start of the week, you can outline what you want to get done and ask for help from the community. At the end of the week, you list what you've achieved, what you wanna do next week, and can ask for more help. It's new, but I'd love for you to join in. The thread for it is here, and I've pasted today's entry from yours truly below. ------ In the last week I...

8 days ago • 2 min read

Yo, Do you have a book that you use to attract high-intent leads whilst making some sweet pocket change? If no, do you want to? I'm sitting down with Peter Mage tomorrow to walk us through the system he's used to create high-converting eBooks for various businesses. This is the last time I'm emailing about this before we go live tomorrow. So sign up now if you're interested. In the workshop, Peter will be running us through... The key considerations to ensure your book is high converting and...

10 days ago • 1 min read

Wanna know the secret behind most big creators' content strategy? The reason they gather big ol followings and are known for a specific thing like... The funnel guy The content strategy gal The email marketing guru It's simple repurposing. But, not in the way you're probably thinking. Most folk think of repurposing in simple terms. You create a Facebook post and simply reshare it to LinkedIn and Twitter/X. Boom, done, right? Wrong. The big creators and brands are doing this, but they're doing...

11 days ago • 2 min read

Yo! I was reminded yesterday of the importance of “zooming out” with your biz sometimes. I’ve been helping one of my 1-2-1 coaching students launch a low-ticket front-end offer around the $1 product challenge approach. And at first glance, the results have been underwhelming. We’ve got a great product that plays to her strengths. We’ve done some manual outreach and promo (at zero cost). We’ve created a simple promo system to help her generate interest on social. We’ve driven a small number of...

17 days ago • 2 min read

I'm on a huge "get shit done" kick at the minute. I've found that the faster I do things - even if I don't do them perfectly (often especially if I don't take too long) - the better results I get. For example, a few years back I had a mate ask me repeatedly to re-do her resumé. At the same time I had a client delay a project by a week despite me having booked out 2 days to do the work. Know what I did with those 2 days? I created a guide for my friend explaining how I approached Resumés as a...

18 days ago • 1 min read

A quick one today as I'm crazy jetlagged from an overnight flight back to London. Got the below email through from Sean Anthony this afternoon (If you're not subbed to him, you should be). He has a great breakdown of why offering something like a $1 product is key to the success of your business. It's the exact reason why I'm so hell-bent on making sure people charge for their offers - even if it's just a small fee. You do that, prove that you can help, and the next bigger ticket item you...

19 days ago • 1 min read

You don't remember what people said, but you remember how they made you feel. At least, I've heard people say this. Personally, I remember who's helped me. And I can actually remember specific things I've learned from specific people over the years. Here's the best bit though. All of the people who have taught me something are pre-qualified in my eyes. If I was ever looking to hire someone for a specific task, these people would be top of my list (budget permitting). Here's 3 of my favourites...

22 days ago • 2 min read
Share this page