Picture this... You've identified the problem in your business. Where things break down and money is being lost. You analyse, design the fix, and set everyone on the path to implementing that fix. Time to pop the champaign right? Nope. After you've built that awesome fix, you see... nothing. No improvements, no meaningful changes, no new sales. And you're back to square one. It's a problem I see a lot. People fixing the symptom, but completely missing the cause. here's what I mean. I worked...
1 day ago • 2 min read
If we were to sit down and go through all the things I've done right in my career, and then all the things I've done wrong... ... the time split would be like a 10/90 split. I've failed so much more than succeeded over the years. They're good teaching moments. But, one of the more dangerous things in business isn’t choosing the wrong tactic. It’s committing to it. Once you’ve got buy-in from yourself or your team, you want it to work. So you keep pushing it longer than you should. Case in...
2 days ago • 1 min read
A big name marketer shared the results of a study he did last week on how brands are marketing in 2026. Long story short, most of them are... Cutting ad spend Cutting content/online PR Removing agencies ... all because the lead quality is trash. It went on to explain how people are moving back to in-person marketing and the established methods are dying off. Which ain't exactly true. Look, brands are cutting spend. And yeah, I agree that in-person stuff - or at least non AI stuff - is gonna...
3 days ago • 1 min read
Busy, but not productive, has sadly become one of my most commonly used phrases. I'm seeing this more and more in the business I help. Action being taken, campaigns being spun up, and tactics being OK's simply because it's easier than ever to get them going. I mean, with AI, all it takes is a few clicks to... Post more content Launch more ads Send more emails Spin up more offers And that’s kinda the problem. Most businesses I see aren’t short on activity. You could argue they're drowning in...
4 days ago • 1 min read
Yo! Quick note. I’m opening up space to take on a small number of additional clients to help them scale profitably through 2026. This is hands-on advisory work where I could help your biz... Clarify their growth strategy Remove bottlenecks Build a system that actually scales without chaos If that might be relevant, reply to this email with a short response explaining... What your business does Rough monthly revenue/stage of growth What you want to improve over the next 12–18 months If I can...
5 days ago • 1 min read
Leading on from yesterday's email about finding the right format for your audience, I stumbled across something. I was analysing some competitors in the space to see what kind of offers they're using that seem to work well for them. Came across some reviews of a pretty big name. 8-figure business Hundreds of thousands of followers Known by a lot of different people in the space ... dude made his name in that period where a bunch of people were selling the whole "start your own SMMA business"....
6 days ago • 1 min read
Are you selling solutions, or just adding a new problem to your customers? Cause honestly, if you're not sure you're probably turning away a good % of ideal customers and clients. Here's what I mean. I've been analysing my biz to see how best to scale in 2026. I started with my best clients of the last few years who were all.. $1M+ revenue (many were much more) Stacked resources (team, cash, tools etc) Proven products and offers ... and in most cases, I worked directly with the founder or...
7 days ago • 2 min read
Yo! I emailed yesterday about the potential for a review/audit service where I'd personally... Analyse your growth strategy Record a personal video with actionable advice on what to fix Create a simple action plan of fixes for you to follow At the end, you get a strategic analysis and action plan on what to fix to improve your growth. A couple of people said they'd be interested, so I've thrown together a simple page for you to check out with more details. If you're interested in me taking a...
9 days ago • 1 min read
Yo! Happy Monday. I’m considering offering something new and wanted to sanity-check it first. It would be a short, personalised Loom where I review your overall growth strategy and point out what I’d fix or focus on next. Not a course or templates. This would be a full audit of your business, looking at everything from product and positioning to the strategy you are using to scale it - delivered as a ~30 minute Loom video to you. ... and I'll probably run it through AI after the fact to pull...
10 days ago • 1 min read