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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

It's alive

I was pretty quiet last week, deep in build mode for the new book deal business I'm testing. The good news? 99% of the infrastructure for the site is built, and working as it should be. It's auto-updated every day with the latest Kindle deals (will expand to more book types in time) of 30% or more price drop. We add them to the site, and email people of new deals within their preferred genres that same day so they can save some money. It's essentially a deal watch and notification site for...

500+ new readers

Yo! So last week I set myself a challenge to launch another eBook on the Kindle store under a pen name (I've shared all of the BTS details and agents I built for this in GM+ which you can get here). To put it bluntly, I'm super annoyed by the results. The last 3 books I launched on Kindle, I managed to get to #1 op the Free Book charts within the first 5 days of launching. And, despite moving over 500 books on this promo... ... we peaked at #12 in our target category. It's annoying cause I...

The new way to do social marketing?

Yo! Just published a new YT video about the content system I crafted that enables omnipresent marketing. This bad boy can have you appearing on feeds, platforms, and channels all day every day with next to no effort. You can watch it here. But here's the fun bit. The system I talk about in the video... I used it on this video. My AI System looked at the transcript and has turned this one video into a whopping 109 pieces of content that it's already scheduled to be published over the next 7-10...

Do interesting things

This is gonna be a bit more of a philosophical, thought-driven email. So it might run on a bit. You have been warned! Anyway, over the last year or so, I've spoken to dozens of business owners across all kinds of niches. Info products eCom SaaS Agencies/Services Events ... and every one of them is saying the same thing. "Business is real fucking tough right now." Budgets are shrinking, competition is fierce, AI has led to competitors lowering prices. All sorts of stuff has been going on, and...

Last one on this

Yo! I've been talking about the 3 retainer spots I opened up this week. This is the last email on it. Quick recap if you've missed the info... I come into your business, diagnose where growth is actually stuck (not where you think it's stuck, where it actually is), build a plan to solve it, and then spend 90 days building and running the system that fixes it. Month 1: Deep diagnostic + strategy + we start building. Months 2-3: Full implementation across your growth channels. After that: You...

We've tried everything

Yo! The sentence I hear most when I talk to business owners about growth: "We've tried everything." You haven't. I promise. What you've tried is a collection of individual tactics, probably recommended by different people at different times, none of whom saw the full picture of your business. ... You tried Facebook ads because someone said you should. Ran them for 3 weeks, got expensive leads, turned them off.... You tried content marketing because "it's a long-term play." Posted for 2...

Why 3?

A few people have asked why I'm only opening 3 spots for 1:1 client work. Simple answer... I'm the one doing the work. I'm not farming this out to junior staff or a white-label agency. And yeah, I'm using AI to help me implement, but I have to manually oversee the output from it. it;s basically my 12+ years of knowledge, implemented by my AI. That means I can serve 3 businesses properly. I could likely do more, but I'm honestly not sure about whether or not I could maintain quality. I've done...