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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Featured Post

Setting up video ads (watch me)

Hey hey, So I messaged yesterday about doing a livestream for anyone to join. It's basically a group call where we can solve your most pressing growth issues within the GM+ Community. It's gonna go live in about an hour and you can join on a 7-day $1 trial by clicking below and signing up. Join to get access to the live stream here​ One of the things I've been wanting to set up are video ads on TikTok and maybe YouTube. If you've never done this and want to watch along while I set...

about 22 hours ago • 1 min read

Yo! I just finished adding a bunch of stuff in the GM+ Community. One of the additions was a weekly (or maybe fortnightly - undecided as yet) livestream. Basically, I'll jump on a live stream with community members to... Work through any issues Do an analysis of a key asset, growth model, or strategy Chat some BS and get to know one another better Gonna run the first one tomorrow to test it all out. If you... Have a growth question you want answered Have a growth model you want...

2 days ago • 1 min read

I've been in the digital marketing game for 10 years, both selling my own products and consulting clients on growth. And there's one major problem I see that stops new entrepreneurs and brands getting stuff off the ground. They act like they're multiple steps ahead of where they actually. Sometimes it's basing their strategy on what a VC-backed company that's been in the game for 5+ years is doing. Other times it's using strategies that take months to pay off. These folk inevitably run...

6 days ago • 2 min read

Been mired in admin stuff all day so I can launch some YouTube and TikTok strategies to drive more sales of the $1000 from a $1 product challenge.​ I always hate getting to the end of the day and not having my phone chime with that Stripe notification at least once though. So, I took 30 minutes to write a quick social post before heading off for lunch. While I'm filling my face with a Shakshuka we hear that little "ding". 48. Not too shabby. I get back to my food and, before long......

7 days ago • 1 min read

We all do it. It helps us feel busy and smart, but it's way damaging to your business. I'm talking about overcomplicating things. Every day I see people who have overcomplicated or overengineered their approach. Why? I dunno. Guess it's to appear "smart" and as if they know what they're doing. Here's the thing. Most people I know who are killing it with their business are keeping things crazy simple. I've noticed most of them operate on a simple rule of two. And this is both from a...

8 days ago • 1 min read

Been fielding a few Qs from people over the last few days about the $1000 from a $1 Producy Challenge. I love people who ask these questions because - usually - they're more invested in doing the work. But, to save myself some time I thought I'd answer the common Qs here. Do I need to have an existing product for this? Nope. If you have one it'll make things faster. But there's a few modules on finding the right offer for this. What I will say is you need to have some form of...

10 days ago • 1 min read

In case you didn't see my emails, I just opened the doors for the $1000 from $1 Products 30-day challenge.​ This is the system I used to generate $4069 in client engagements by selling a simple $1 offer. There is literally nothing better than waking up to a screen that looks like this. Here's the thing. I've spoken to hundreds of marketers and founders over the years who think they'd never be able to do something like this. They're trapped in a way of thinking where they have incorrect...

11 days ago • 1 min read

It's Friday night and I'm about to sign off and watch a batshit crazy documentary with the wife. Before I close up shop for the day and start serving up the beef cheek tacos I've been slow cooking for the last 5 hours, I 've gotta tell you something. I'm impatient. Crazily so. If you've been keeping up with my emails you know I've been working on systematising the system I used to generate a few grand with $1 products. The plan was to complete this and then launch it. Well, I'm getting...

12 days ago • 1 min read

I'm gonna have to be quick cause it looks like the word on using $1 products to create vastly profitable campaigns is out. Stumbled across the below post this morning on LinkedIn. Dude has filled his calendar and a webinar (where I guarantee he's selling high-ticket stuff) with a $1 offer. Not bad. For the last few days I've been building the lessons and system so you can follow the process I used to generate $4069 in client engagements by selling an offer for $1. It looks like the...

12 days ago • 1 min read

Got an email earlier from Brendan Hufford at Growth Sprints (great guy, great brand). In it, he mentioned the stats of... Only 9% of websites and articles get traffic from Google Only 6% of websites make it to the first page of Google Oof. Here's my major issue with this problem. A lot of marketing advice is centred on improving these kind of channels that have super low success rates. The advice is all about... Getting your LinekdIn/X following up How to get an article to rank on...

14 days ago • 2 min read
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