I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A very quick one as I'm ready to log off. I've just added 4 complete AI systems to the GM+ GitHub repo... Full Meta ad campaign research, creation, and upload Content syndication: 1 main piece → ~40 social posts Sales page research and creation VSL research and creation You can get access by joining us in GM+ here Join GM+ Now. I'm running a full new test with the Meta system tomorrow. A bit of an odd one. I'll share all the details in the community but I'm essentially letting AI take control...
Felt like I was wrestling with AI all day yesterday. But, managed to get the kinks worked out of the Meta Ads System I've been building. Now, it should be about a ~30-minute process to get a full meta ads campaign up and running for anyone who uses it. I set the ads it created live this AM. If you wanna check them out, there's a link below to my ad account. Check out the ads here Everything within those ads was AI created, including... Creating the animated and simple callout images from...
If you're like me and hate spending time manually setting up ads in Meta Ad Manager, this is for you. I've been working on my agent system that will research, create, and upload ads directly to Meta Ads for you. I'll be making this available to people in GM+ shortly. But first, there's a few issues we need to work out. You can watch the full walkthrough of the inaugural full run here if you want... https://www.loom.com/share/a4886817238444e382a8465e5cda494d If you just want the notes, then...
Yo! I just spun up the analysis section of my new Meta Ads skill and analysed my last £10k of Meta ad spend. 666 ads. 56 campaigns. And it was pretty eye-opening. It;s made me realise how we have to ensure AI can improve on itself. Look, marketing has always moved quickly. And AI is making it change faster. A system that works today is outdated in a month if it doesn't adapt. ... new popular hooks ruin old winning ads... algo shifts make proven systems useless overnight... regulation can...
I've been building something and want to show you the first test. It's a Meta Ads agent system. A set of AI agents that handle the full ad creation process from start to finish. Including... Researches competitor ads and real audience language Mines angles from customer frustrations (review site setc.) Writes ad copy (long, mid, and short versions on those angles) Generates ad images from the briefs Builds full campaigns in the Meta Business Manager with proper naming and UTMs I was thinking...
I've been away in Florence for a few days, but we're back at it now. One of the things that was pretty cool while in Florence was watching my new AI Content Syndication Agent do it's thing. The system is a couple of skills that work togeter to take one pieceof content and turn it into 40+ content pieces of different formats. We start with a YouTube video as it's the best method for building trust and capturing true tone of voice. The system then rips the transcript from that and... Chops out...
You've seen this play out, and it's infuriating. You put so much time, effort, and money into building something that is as good as it can be. You launch it and... it's met with a lukewarm reception at best. And when you look at the competitor who's cobbled together a lacklustre alternative... ... something with a fraction of the value, features, or benefits of what you've done... ... you get angry. Cause they're printing money with a worse product. Why? Usually, it's cause they simply have...