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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Last one on this

Yo! I've been talking about the 3 retainer spots I opened up this week. This is the last email on it. Quick recap if you've missed the info... I come into your business, diagnose where growth is actually stuck (not where you think it's stuck, where it actually is), build a plan to solve it, and then spend 90 days building and running the system that fixes it. Month 1: Deep diagnostic + strategy + we start building. Months 2-3: Full implementation across your growth channels. After that: You...

We've tried everything

Yo! The sentence I hear most when I talk to business owners about growth: "We've tried everything." You haven't. I promise. What you've tried is a collection of individual tactics, probably recommended by different people at different times, none of whom saw the full picture of your business. ... You tried Facebook ads because someone said you should. Ran them for 3 weeks, got expensive leads, turned them off.... You tried content marketing because "it's a long-term play." Posted for 2...

Why 3?

A few people have asked why I'm only opening 3 spots for 1:1 client work. Simple answer... I'm the one doing the work. I'm not farming this out to junior staff or a white-label agency. And yeah, I'm using AI to help me implement, but I have to manually oversee the output from it. it;s basically my 12+ years of knowledge, implemented by my AI. That means I can serve 3 businesses properly. I could likely do more, but I'm honestly not sure about whether or not I could maintain quality. I've done...

The most expensive marketing mistake I see

Yo! The most expensive mistake I see isn't... ... bad ads... a rubbish website... a weak offer. It's doing the right things in the wrong order (or really, with no order at all). I've sat down with companies doing $1M, $5M, $10M, $100M+. And the pattern is almost always the same. Just trying to add more tactics. Some worked for a while. Most didn't stick. And now they've got a patchwork of disconnected stuff that kind of generates revenue, but nobody can explain why. So they hire an agency to...

AI Agencies?

Yo, I'm opening up 3 spots for hands-on growth work. Me inside your business, building and running your growth system for 90 days, and using my AI custom systems to help you get results faster than any agency you might wanna hire. Basic approach is... I come in, diagnose where growth is stuck, and then my team (a mix of me and some very capable AI systems I've built) implements the fixes across your channels. The general flow is... Month 1: Full diagnostic across your entire growth engine....

Changing it up

Yo! For the last few months I've been deep in building AI systems for my own business. Ads, content, analytics, strategy. I've shown you bits of it along the way. And honestly, I'm amazed (and a little scared) at what they can do. Things that used to take me a full day now take 15 minutes. Things I couldn't do at all before are now running on autopilot - like I've integrated systems with custom code that was way beyond my skill in the past. Anyway, short version is I've been using them on my...

New GM+ AI Agent systems are live!

A very quick one as I'm ready to log off. I've just added 4 complete AI systems to the GM+ GitHub repo... Full Meta ad campaign research, creation, and upload Content syndication: 1 main piece → ~40 social posts Sales page research and creation VSL research and creation You can get access by joining us in GM+ here Join GM+ Now. I'm running a full new test with the Meta system tomorrow. A bit of an odd one. I'll share all the details in the community but I'm essentially letting AI take control...