Growth Models

Imagine a bloke with a garage full of tyres. Seventeen sets. Proper top-shelf stuff too, the kind of rubber F1 teams would kill for. Thing is, he's got no engine. No chassis either. Just world-class tyres. Now picture his neighbour. She's got a proper old banger. Tired engine, second-hand suspension, tyres that are so worn you can almost see through 'em. But... her car drives. She can get to work, do the shopping, head out for dinner or whatever. And when she gets a bit of spare cash from the...

I ran a little experiment a few months back that showed me exactly where AI falls flat on its face. And I say this as someone who uses AI every single day, who's built half his marketing ops on it, and who'd rebuild it all again tomorrow if I was starting again (if you wanna see the kind of things I'm building, check this one out...) At the time, I was trying to grow the email list for a publishing brand I was running called Vagrant Press. Everyone kept telling me AI is basically a strategist...

Yesterday I said there's one instinct doing more damage to growth right now than anything else. Here it is. When growth stalls, the common belief is to simply… do more. ... Add more channels.... Create new funnels.... Add more content formats cause some guy on YouTube swears by them. Adding feels like progress. When the calendar's full, the output's up, and more ads are running, you feel like things will inevitably work themselves out, right? And AI has poured petrol on that feeling. Doing...

Quick one from my in-laws' guest bedroom (we're over visiting family, so HQ this week is a laptop balanced on a chest of drawers). And I’ll be honest it’s not exactly comfortable. Yet even with my awful sitting posture, the pain in my neck, and having to bend my wrists back at an ungodly angle to type… I could easily knock out a month of content before lunch. We’re talking ad variations, a landing page, thirty social posts, or whatever. AI doesn't care whether I’m sat at my usual desk with a...

Just shared something in the GM+ community this morning and I thought I would also share it here as it could be pretty useful for you as well. As mentioned in this, I'm looking at how to automate this at scale for myself in GM+ - if you wanna help with the buid or be in with the initial testers, you can join us here. Now, onto the post... --- Big thanks to MT for turning me onto the guy I’ll be breaking down in this post. Got me really thinking about how to improve my social marketing strats,...

So. I said "tomorrow" two days ago. Getting the last pieces of this working took longer than I thought it would. But anyway, it's live now. On Tuesday I told you the brands winning with AI, and honestly with marketing in general, are the ones with detailed info on their customers. Seriously, knowing who you're selling to makes everything 1000X easier. And, the best form of that info is zero-party data. The stuff customers tell you directly about what they're struggling with and what they...

I've been spending a lot of time inside AI builds lately. Of course, my own ones, but also helping a bunch of other business owners figure out why theirs aren't producing. From what I can see, nearly every bad result traces back to the same misunderstanding. People think AI is the solution to every answer. But really, all it is is an amplifier. Give it crap, it produces a lot of crap. Faster and more confidently than any human could manage. But if you can give it gold, it prints money and...