"How much content do I need to launch a new offer?" I recently had this convo with a member of GM+ who's launching something new. They were asking whether they needed... A full website with multiple pages, content, proof etc A simple funnel ... to land new clients. For years, I was setting up the former. I had this long-arse list of pages, content etc that was "needed" to launch a new offer. Home page, about page, offer page, contact page, testimonial page, 4 pieces of launch blog content,...
2 days ago • 1 min read
I've worked with so many people stuck in a self-defeating loop. They think they need an audience to sell their offer… But they can’t grow an audience because they have nothing focused to sell. So they just post random crap, hoping someone, somewhere, bites. And when no one engages or buys... They blame it on “not having an audience.” It’s backwards. Look, I collect cash from people who have never seen my beautiful face every single day. This morning, I spent $24 on a course from someone I've...
3 days ago • 1 min read
Couple of days back I was on a consult with a GM+ member. They've just finished building some new offers, but wanted help in structuring the acquisition side of the equation. In 20 minutes, I mapped out a full $1 product funnel that: Had a potential order value of over $300 Reused 80% of assets they already had Needed maybe 1 hour of work to finish Will pre-sell these same users on their primary offer They're off working to et the thing live right now. And once they've got it up and running,...
7 days ago • 1 min read
Yo! I'm fast running out of time today so this is gonna be a super quick email. In GM+, we were analysing some AI-based front-end offers we've seen in the wild that are are selling for $7-$97. Simple stuff at their core. People create a custom AI agent that handles a painful problem for the target market. Sell access to it and the user gets the outcome in under 5 mins of effort. To better understand it, I've built my own and amd building a new funnel around it. I'll be launching ads for this...
9 days ago • 1 min read
Most people don’t have a strategy. They just copy what looks cool. ... Nice ad? Copy it.... Decent headline? Swipe it.... Pretty funnel? Clone it. But without knowing why it works... or even if it works, you’re just guessing on a faster timeline. The smart move? Look at what’s performing, then break it down. Who’s the ad really targeting? What problem is it addressing? Where does it sit in the funnel? What’s the angle behind the copy? If you get that right, you’re not just collecting tactics....
10 days ago • 1 min read
Ever see something online and suddenly doubt everything you’re doing It usually looks like: Someone saying they made a bajillion with one simple trick A hot take calling your current approach “dead” A quote that makes you wonder if you’re just doing it all wrong Happens to all of us. I used to get pulled in every direction anytime an “influencer” dropped a viral one-liner. ... One day I’d be building a funnel.... Next day I’d be thinking I need a podcast.... Then a high-ticket offer. Then a...
11 days ago • 2 min read
You've probably already got all you need to scale your biz up. ... A proven offer. ... An audience (even if it's small)... Something people will pay for... assets that build trust in you and your expertise A lot of brands I work with have all the elements, but they're still not scaling. Why? Cause they don't have the structure. A simple system that brings in buyers, builds the trust, then promotes the main offer. When done right, this little system provides you with... More opportunities An...
14 days ago • 1 min read
Yo! In my last email I mentioned opening up a few spots to work 1:1 with people who want to build a lean, scalable system that adds big profit to their biz. No fluff. No new offers. No chasing organic algos. Just one system that brings in buyers daily and turns them into high-ticket clients. I’ve now put together the full breakdown of what that looks like. You’ll see: Exactly what we build (step by step) What you get when we work together How we get you sales within the first few weeks And...
16 days ago • 1 min read
Yo! Quick one. I’m opening up 3 1:1 spots to help people install the exact system I’ve used to: Bring in daily buyers Turn 5–10% into $5K to $25K clients Add $50K+ profit to businesses doing $10K+ months No extra team. No complex funnel builds. No content treadmill. Just one system, done properly. It’s not fully open yet ( still finalising the structure and price) but I wanted to give you a heads-up since you’ve already bought from me before. If you’re even slightly interested in scaling with...
18 days ago • 1 min read